While still a relatively small platform, Rumble is beginning to expand, reporting record user engagement and video uploads for January 2022 the site has also received backing from billionaire Peter Thiel, so presumably boasts deep pockets. “We are a movement that does not stifle, censor or punish creativity and believe everyone benefits from access to a neutral network with diverse ideas and opinions.” “Rumble is designed to be the rails and independent infrastructure that is immune to cancel culture,” Pavlovski said. But it’s clear that the long-running controversy has generated an incalculable amount of free publicity for Rogan, marking his podcast as a valuable piece of territory in the neverending culture war. It’s unclear whether this is a publicity stunt from Rumble, or a “legit” offer - $100 million is the same amount of money Spotify paid Rogan for their 2020 exclusivity deal.
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